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Sizewise sioux falls12/25/2022 ![]() ![]() So this last decade, they went from 20 years of nothing to it just exploding.”Īt the same time, the company and Schulte Subaru made a commitment to start approaching the car business differently. “In three or four years, sales doubled, and by before the pandemic, they were up to more than 700,000 a year. ![]() “Then in 20, they redid the Forester and the Outback and brought them into this age, aesthetically and size-wise, and they brought the Legacy into a better size and style, and all of this happened to coincide with the government’s Cash for Clunkers program, and things just exploded,” he said. Customers considered it safe and reliable but not particularly stylish, Schulte said. Still, Subaru never sold more than 180,000 vehicles nationwide until 2008. Throughout Terry Schulte’s subsequent career, he had dealerships for many other vehicles – among them Chevy, Kia and Jeep – but in 2000, he sold off all but Subaru. He paid $4,000 for the rights to bring it to Sioux Falls. When it was Terry Schulte’s turn, he learned the distributorship of a Japanese company called Subaru had just become available. But in 1970, when he traveled to Minnesota to physically stand in line to buy the Honda franchise, Vern Eide “was literally two people in front of him the same day and bought the Honda franchise,” Schulte said. Schulte’s father, Terry, never set out to become the Subaru dealer for Sioux Falls. “People just want to be involved in what we’re creating and what the factory is creating.” The Subaru surge “Before the pandemic at our height in 2019, which is the last time we had some normalcy in our industry, this dealership was outselling many of the largest names in this market, and we have no trucks or vans,” Schulte said. It’s an approach that has led Schulte Subaru to become the 2020 Love Promise Retailer of the Year out of 623 Subaru dealers nationwide, the 2021 franchise of the year from the South Dakota Auto Dealers Association and a finalist for the Time Dealer of the Year Award out of more than 16,000 nationwide. That’s Subaru’s model, and we embrace it with them.” “Not only because that’s good for business, but because it’s the right thing to do. “We’re devoted to the idea that every interaction is the chance to make the world a little better,” Schulte said. Inside the dealership, the business is built on a vision that goes far beyond selling vehicles – a “Love Promise.” They survived with no major injuries.ĭealership owner Mike Schulte tracked down the vehicle, bought it from the insurance company and put it on display in front of his dealership at 85th Street and Minnesota Avenue to show how safe he believes all Subaru vehicles are built. It belonged to a Sioux Falls couple hit by a semi that ran a stop sign. Instead of putting the newest, shiniest car front and center, the first thing customers see is a wrecked Subaru Outback. This paid piece is sponsored by GreatLIFE Golf & Fitness.įrom the moment you approach the Schulte Subaru dealership, it’s clear this is not an ordinary place to buy a vehicle. ![]()
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